How Do I Find a Great Real Estate Agent that Can Sell
How Do I Find a Great Real Estate Agent that Can Sell
With the present gloominess of the deep recession in America we have received so many emails from people trying to sell their homes. Here are some of the questions we have received:
1. How Do I Find a Great Real Estate Agent that Can Sell?
- Good question, nowadays there is really no perfect answer to this question. Agents can sometimes come in teams or being solo. But one of the things to ask is what makes them different from the rest of other agents, what have they sold in the past and what is their marketing plan in selling your home.
2. Is it important for an agent to list my house online or should you I be listing it myself?
- The MLS or Multiple Listing Service is such a big database nowadays online for properties on the market. My belief is that not only your agent and your broker should be listing your property online, you should also make every effort to help generate leads and opportunity. I know of an agent who basically uses http://www.craigslist.com/ in listing properties. If you want to be more creative, why not even develop a website for your house and make sure it is a website professionally with good templates and not crummy for potential buyers to generate interest.
3. What should I require for my agent in terms of reporting so I know they are really trying their best?
- It really depends on your lifestyle and needs. You can have them compile a weekly or even bi-weekly report of the actions or steps they have taken in selling your property. Be very specific, in terms of knowing if the agent really tracks foot traffic, website hits, make outbound sales calls, advertising or even email campaigns. Sometimes, you would be suprise that some agents only do certain things because they have been so used to doing things for years. But you need to remember these are tough times, it does not matter what was effective before, what is important is to get more leads and eventually close the sale.
4. What type of specialization for an agent should I be looking for?
- In this economy, make sure that your candidate agent does not only have networks and referrals but they can multi-task. These means they also be a loan agent or have a special network for your potential buyers in terms of securing funding and lending for their purchase. Will your agent go above and beyond to track down potential good leads and their whereabouts?
Are they prepared to show your property at any time convenient or are they merely a 9AM - 5PM person?
5. What does an ethical agent mean? I met an agent that they normally improve their photo listings using photoshops, etc..,
- This is a tricky debated question. Based on my experience working with agents on internet marketing, the NAR or National Association of Realtors stated that around 85% of buyers check out the internet and look into property pictures initally even before deciding to show up.
Most of the agents do their own photography which is why sometimes alterations are made but there are really dedicated agents who would want the professional photographers to do a better job.
A little touch on a red eye might be a convenience on sometimes how the lighting is affected when pictures are taken. But one must rememeber that being detailed as to the different rooms, features, etc.., are more important than giving the wrong information to prospective buyers. Besides, listing a property is very similar when listing something in an auction site for a product as we have to be accurate about the true item details. So the ethics here is based on your personal belief and what the law prescribes.
With all the concerns right now, one should be thinking in the meantime what are other options should I consider even before the sale is made. Had to thought about short term rentals, etc.., so that meatime you have the luxury of cash flow why waiting for your property to be sold.
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